Intel Processor Showcase
Project Description:
Intel’s problem is no one knows what a processor is. Everyone knows Intel’s name and knows their catchy little music tag, but ask the normal consumer what a processor is and you will get an array of hilariously empty expressions. This piece helped explain Intel’s new line of processors and the new technologies in their new line of Core chips. We took special care to ensure that the consumer was led through the experience with a focus on learning not selling. Hopefully we enlightened a few consumers and filled those empty expressions… hopefully.
- Details:
- Created for: Intel Corp.
- Worked for: Catapult Marketing
- Worked as: Sr. Art Director
